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Cereal Machine Company (Later: Shredded Wheat Company).

 Sub-Series — Box: 2, Folder: 15

Scope and Content

From the Collection:

The Culinary Pamphlet Collection is an artificial collection created in January 2011. The collection includes small publications and pamphlets created and distributed by culinary, appliance, and other food-related companies from about the 1870s to the 1990s. Most pamphlets contain advertisements, recipes, product information, testimonials, or some combination of all four.

The collection represents a diverse set of companies and products. Examples include items from the World War II era with recipes and tips for rationing and substituting for "Victory," publications featuring recipes using a specific kitchen appliance, weight loss hints from the National Dairy Council, and recipe books produced by heating and air conditioning vendors as advertising. The majority of titles in the collection relate to specific food products, especially flour, baking powder, baking soda, and various gelatines like Knox and Jell-O.

Dates

  • c. 1870s-1990s

Language of Materials

From the Collection:

The materials in the collection are in English.

Conditions Governing Access

The collection is open for research.

Historical Note

The Cereal Machine Company was established in 1892. It also known as The Shredded Wheat Company, a name change that became permanent after 1908. As additional plants were built between 1895 and 1925, most had a separate name, including The Natural Food Company (Niagara Falls), The Canadian Shredded Wheat Company (Niagara Falls), and The Pacific Shredded Wheat Company (Oakland, CA), although all produced the same cereal. Eventually, The Shredded Wheat Company was bought out by The National Biscuit Company, now Nabisco Brands, Inc.

Extent

From the Collection: 8.6 Cubic Feet (8 boxes; 1 oversize folder)

Bibliography

  • Higbee, Harriet A. "The Vital Question." [Shredded Whole Wheat Biscuit]. 1899.
  • "Shredded Whole Wheat Dishes." c.1900?
  • "What Do You Eat? I Eat Shredded Wheat."

Repository Details

Part of the Special Collections and University Archives, Virginia Tech Repository

Contact:
Special Collections and University Archives, University Libraries (0434)
560 Drillfield Drive
Newman Library, Virginia Tech
Blacksburg Virginia 24061 US
540-231-6308