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National Biscuit Company Package Catalog

 Collection
Identifier: Ms-2017-019

Scope and Content

The collection contains a single package catalog for the National Biscuit Company. Although the catalog is not dated, one item is from June 1931, suggesting the catalog is from about that time. It includes labels for more than forty crackers, cookies, and other snack items, and the back pages include sample display racks for stores.

Dates

  • c.1930s

Creator

Access Restrictions

The collection is open for research.

Use Restrictions

Permission to publish material from National Biscuit Company Package Catalog must be obtained from Special Collections, Virginia Tech.

Historical Note

Founded in 1898, the National Biscuit Company was the product of a merger among the American Biscuit and Manufacturing Company, the New York Biscuit Company, and the United States Baking Company. The new conglomerate consisted of one hundred-fourteen bakeries across the United States and was headquartered in New York City.

Though the name “Nabisco” was first used as the name for a specific product introduced in 1901 (a sugar wafer), and was used within the company at least as early as the 1930s (likely sooner), the corporate name was not shortened to Nabisco, Inc. until 1971.

In 1981, Nabisco merged with Standard Brands, Inc., which later became part of R. J. Reynolds. It has since become part of several more mergers and separations. It is currently a subsidiary of Mondelēz International.

Extent

0.3 Cubic Feet (1 box)

Language of Materials

English

Abstract

The collection contains a single package catalog for the National Biscuit Company. Although the catalog is not dated, one item is from June 1931, suggesting the catalog is from about that time. It includes labels for more than forty crackers, cookies, and other snack items, and the back pages include sample display racks for stores.

Acquisition Information

The National Biscuit Company Package Catalog was purchased by Special Collections in March 2017.

Related Materials

  • Culinary Pamphlet Collection (Ms2011-002), especially Box 2, Folder 42. Finding aid available online.
  • National Biscuit Company Salesman's Collection (Ms2017-017). Finding aid available online.
  • National Biscuit Company Photograph (Ms2017-018). Finding aid available online.

Processing Information

The processing, arrangement, and description of the National Biscuit Company Package Catalog was completed in June 2017.

Title
National Biscuit Company Package Catalog, c.1930s?
Status
Completed
Author
Kira A. Dietz, Archivist
Date
©2017 Virginia Tech. All rights reserved.
Language of description
Undetermined
Script of description
Code for undetermined script
Language of description note
English

Repository Details

Part of the Special Collections and University Archives, Virginia Tech Repository

Contact:
Special Collections and University Archives, University Libraries (0434)
560 Drillfield Drive
Newman Library, Virginia Tech
Blacksburg Virginia 24061 US
540-231-6308