Administrative history:

Early 20th century designers in the US advertised their house plans by distributing catalogs to homebuilders, lending agents, and manufacturers. The Garlinghouse Company was founded around 1910 by homebuilder Lewis F. Garlinghouse of Topeka, Kansas. Advertising for decades under the tagline “America’s Pioneer Home Planning Service,” Garlinghouse Company was among the first and most prolific sellers of home plans in the US. Iva G. Lieurance was the company’s principal house designer, and her plans appear in several catalogs through the 1950s. We know little about her work beyond what appears in the catalogs. She may have worked for the company as early as 1907, traveling around the country to document attractive homes and adapt their floor plans for customers in the midwest. An application with the Maryland Historical Trust calls Lieurance “the only known woman credited for design work associated with the mail-order house movement.”

Source: Winn, Sam. "Ephemera as evidence: uncovering glimpses of women in design history." Special Collections and University Archives blog. August 8, 2016. [The above description is a lightly-edited version of Winn's description of the Garlinghouse Company and Iva Lieurance's working relationship with said company]