The "Be committed. Be well." Face Masks include two blue face masks with printed "Be committed." in orange on a white background and "Be well." in blue on a white background. The "Be committed. Be well." campaign conceived by the Town of Blacksburg and Virginia Tech, and it was taken over by the New River Valley Public Health Task Force, which formed in March 2020, to unite various different health campaigns in the NRV during the Covid-19 pandemic.